Postgraduate diploma : Marketing

PD_MKT

Campus

Duration of Programme

Enrolment Option(s)

SAQA Credits

NQF Level

Bloemfontein Campus, Welkom Campus

1 year full-time; 2 years part-time

Semester 1

120

8

Additional Admission Requirements

The minimum admission requirement is an appropriate Bachelor’s Degree or Advanced Diploma in Marketing or a BTech in a related field or related qualification at NQF level 7 with at least a 60% average for the final year subjects.

Highly experienced learners not meeting these minimum academic requirements will be required to go through a rigorous process of recognition of prior learning (RPL) to establish their potential to participate in the program.

Career Opportunities

Graduates are equipped for high-level management careers in marketing, which might include regional, national and international opportunities.

Remarks

  • Class attendance is compulsory.
  • Candidates may be expected to attend lectures in the evenings.
CODES
SEMESTER 1
CODES
SEMESTER 2
BRST518
OR
GMEN518
Brand strategy
OR
Global Marketing Environment
BRMN528
OR
GMST528
Brand Management
OR
Global Marketing Strategy
ADMC518
Advanced Marketing Communication
APMC528
Applied Marketing Communication
DIMS518
Digital Marketing Strategy
DIMT528
Digital Marketing Tactics
FFMN518
Fundamentals of Financial Management
MNFI528
Management of Financial Investments
MRPR518
Marketing Research Project
MRPR528
Marketing Research Project

For more information contact Department of Business Management

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