| Postgraduate diploma : Marketing |
PD_MKT |
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Campus |
Duration of Programme |
Enrolment Option(s) |
SAQA Credits |
NQF Level |
| Bloemfontein Campus, Welkom Campus |
1 year full-time; 2 years part-time |
Semester 1 |
120 |
8 |
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Additional Admission Requirements
The minimum admission requirement is an appropriate Bachelor’s Degree or Advanced Diploma in Marketing or a BTech in a related field or related qualification at NQF level 7 with at least a 60% average for the final year subjects. Highly experienced learners not meeting these minimum academic requirements will be required to go through a rigorous process of recognition of prior learning (RPL) to establish their potential to participate in the program. |
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Career Opportunities
Graduates are equipped for high-level management careers in marketing, which might include regional, national and international opportunities. |
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Remarks
- Class attendance is compulsory.
- Candidates may be expected to attend lectures in the evenings.
| CODES | SEMESTER 1 | CODES | SEMESTER 2 |
| BRST518 OR GMEN518 | Brand strategy OR Global Marketing Environment | BRMN528 OR GMST528 | Brand Management OR Global Marketing Strategy |
| ADMC518 | Advanced Marketing Communication | APMC528 | Applied Marketing Communication |
| DIMS518 | Digital Marketing Strategy | DIMT528 | Digital Marketing Tactics |
| FFMN518 | Fundamentals of Financial Management | MNFI528 | Management of Financial Investments |
| MRPR518 | Marketing Research Project | MRPR528 | Marketing Research Project |
For more information contact Department of Business Management
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