thinking beyond

Advanced diploma : Marketing

Campus

Duration of Programme

Enrolment Option(s)

SAQA Credits

NQF Level

Bloemfontein Campus, Welkom Campus

1 year full-time; 2 years part-time

Semester 1

120

7

Additional Admission Requirements

A National Diploma: Marketing or a Diploma in Marketing or an equivalent qualification at NQF Level 6 with a minimum of 360 credits. Candidates must have an average of 60% or more for their overall diploma/national diploma modules. 

Experienced learners not meeting these minimum academic requirements will be required to go through a rigorous process of recognition of prior learning (RPL) to establish their potential to participate in the program.

Career Opportunities

Graduates are equipped for high-level management careers in marketing, which might include regional, national and international opportunities.

Remarks

Class attendance is compulsory.


INSTRUCTIONAL OFFERINGS

SEMESTER 1

SEMESTER 2


FSP417


Fundamentals of Strategic Planning

FRM417


Fundamentals of Research Methodology

ISM417


Introduction to Strategic Marketing

MMF417 /

MPT417


Managing Marketing Finance  OR
Macroeconomics: Performance monitoring and trends  

MPF417


Marketing Plan Fundamentals

SIA427

Strategy in Action (implementation drivers)

TRP427

The Research Process

SMD427

Strategic Marketing Development

EMF427 /

MFP427

Evaluating Marketing Finance  OR
Macroeconomics: Fluctuations and Policy

MPP427

Marketing Plan Project

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