The role of Communications and Marketing is to position the Central University of Technology as an engaged university through strategic branding - showcasing our success stories. Thinking Beyond visibility to drive brand recognition and loyalty through active strategic engagements with internal and external stakeholders. 

Each of the following units contribute to the role in the following ways: 

Media Relations 

The media relations unit of the institution is responsible for the content and extent of CUT coverage in the mainstream and regional media; ensuring regular media monitoring, and analysis; supporting university management and council on media related activities and functions including organising press conferences, having regular media briefings with journalists, interviews, issuing statements. 

The unit also plays advocacy role by advocating university programmes and its stance on issues; by influencing media agenda through our success stories. 

Brand and Marketing 

The Brand and Marketing portfolio drives the strategic positioning and visibility of the CUT brand, ensuring every touchpoint strengthens our reputation and connects meaningfully with our audiences. This portfolio leads the planning and execution of impactful events, targeted student recruitment initiatives, and dynamic school liaison activities that build lasting relationships and grow our student community. 

Through carefully curated events and corporate functions, we showcase the university’s excellence and foster valuable partnerships, with branded gifts and materials that leave a memorable impression on stakeholders. 

Our Student Recruitment and School Liaison team actively engages with schools across the central region of South Africa, attracting talented undergraduate students who will thrive at CUT. Every effort supports our vision for growth and academic excellence, while staying aligned with the highest standards, institutional policies, and national frameworks. 

By championing the brand, amplifying our story, and nurturing meaningful connections, the Brand and Marketing portfolio plays a pivotal role in shaping the future of CUT. 

Communications 

CUT’s Communications team is responsible for overall strategic communication, publications of the institution, newsrooms, and photography services.  

Digital Platforms

The team is dedicated to enhancing the visibility of CUT and fostering connections within the academic community and beyond.  

The focus is on creating a user-friendly online experience that engages various target audiences. This involves improving functionality, optimising content, and refining information architecture to ensure that users can easily navigate and access relevant information. 

The unit manages multiple platforms, including the public website and internal SharePoint systems. It assists users in creating and updating content while providing guidance on platform usage and strategy.  

The social media strategy aims to highlight voices and projects within the institution, producing impactful content that resonates with the community. Regular updates and analytics are integral to the approach, ensuring that the digital presence remains relevant and effective. 

The public website serves as a primary interface with external stakeholders, showcasing informative and marketing content. The internal SharePoint platform facilitates collaboration among staff and students, functioning as a central hub for resources and communication. Weekly newsletters and performance tracking help assess engagement and inform future strategies. This structured approach supports the overarching goal of strengthening CUT's digital presence and enhancing user experience across all platforms.