Dr Lentswe Mosweunyane
| DESIGNATION | Lecturer and Coordinator |
| QUALIFICATIONS | DBA |
| PORTFOLIO | Lecturer: January 2015 – date Assistant Lecturer: January 2014 – December 2014 Part-time Lecturer: January 2013-December 2013 Academic Programme Co-ordination: January 2019- date. |
| AREAS OF EXPERTISE | Small Business Management; Entrepreneurship |
| PUBLICATIONS | Rambe, P., & Mosweunyane, L. (2017) A poverty-reduction oriented perspective to small business development in South Africa: A human capabilities approach. African Journal of Science, Technology, Innovation and Development. https://doi.org/10.1080/20421338.2017.1322749 Mosweunyane, L., Rambe, P., & Dzansi, D. (2019) Use of social media in Free State tourism small, medium and micro enterprises to widen business networks for competitiveness. South African Journal of Economic and Management Sciences | Vol 22, No 1 | a2780 | DOI: https://doi.org/10.4102/sajems.v22i1.2780 Mosweunyane, L., Rambe, P., & Dzansi, D. (2019) Examining tourism SMMEs' extent of use of social media technologies to position and market brands. African Journal of Hospitality, Tourism and Leisure, Volume 8 (2) - ISSN: 2223-814X Agbobli, E. Mosweunyane, L. and Okyere, F. (2019). Surviving the Competition: A South African Case Study of Quality of Record Keeping and Economic Performance of Hairdressing Salons. Published in International Journal of Management Sciences and Business Research, 8(6), pp. 100-114. Moloi, L. Y., Mosweunyane, L., & Chipunza, C. (2022) Assessing immigrant entrepreneur’s contribution to entrepreneurial development: A case of small retailers in the Mangaung, Free State province. The Southern African Journal of Entrepreneurship and Small Business Management | Vol 14, No 1 | a440 | DOI: https://doi.org/10.4102/sajesbm.v14i1.440 |
| PRESENTED CONFERENCES, SEMINARS, WORKSHOPS | Mosweunyane, L., Rambe, P., & Dzansi, D. (2017). Examining tourism SMMEs’ extent of use of social media technologies to position and market tourism SMMEs’ brands. Presented at the International Conference on Entrepreneurship Development, Bloemfontein, Free State, South Africa. Mosweunyane, L., & Rambe, P. (2016). A poverty reduction oriented approach to Small business development in South Africa. Presented at the 11th European Conference on Innovation and Entrepreneurship, Jyväskylä, Finland. Rambe, P., Mosweunyane, L. & Dzansi, D. Y. (2015). The SMME adoption of social media technologies to enhance business competitiveness: towards a conceptual framework. Global Conference on Business Management and Social Science. Dubai, United Arab Emirates. |
| EXTERNAL PROFILES | ResearchGate Google Scholar |
Contact Us
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Dr Lentswe Mosweunyane
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Tel: +27(0)51 507 3957
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lmosweuny@cut.ac.za