M_PTEM

Campus

Duration of Programme

Enrolment Option(s)

SAQA Credits

NQF Level

1 – 4 years (full-time), 2 – 4 years (part-time)

Semester 1

180

9

The minimum admission requirements for a master's degree are an appropriate NQF level 8 Postgraduate Diploma, Honours degree, and NQF level 8 (480 credit) Professional degree in tourism or hospitality. The student must have obtained at least a 60% average at the NQF level 8 Postgraduate Diploma or Honours degree NQF level. Holders of NQF level 8 (480) Professional degrees must obtain at least 60% average at the fourth-year level of study. In addition to the above, the student must have accumulated 24 credits of course in Research Methodology at NQF level 8 with a minimum score of at least 60%. Admission to a master's degree will be subject to a review process.

A Master's in Tourism provides advanced knowledge and skills that open up various career opportunities across various industry sectors. Here are some of the potential career paths:

Senior Management Roles:

• Hotel Manager/Director: Overseeing the operations of a hotel or resort, ensuring profitability, guest satisfaction, and staff efficiency.
• Tourism Board Executive: Working within a governmental or private tourism board, promoting destinations, developing tourism strategies, and managing large-scale tourism projects.
• Operations Manager: Managing the day-to-day operations of tourism businesses such as tour companies, travel agencies, or attractions.

Strategic Planning and Development:

• Destination Manager: Developing and implementing strategies to attract tourists to specific destinations, focusing on sustainability and economic impact.
• Tourism Development Consultant: Advising governments, NGOs, or private companies on sustainable tourism development, infrastructure planning, and market trends.

Marketing and Public Relations:

• Tourism Marketing Manager: Creating and executing marketing campaigns to promote destinations, hotels, or travel services, both domestically and internationally.
• Social Media and Digital Marketing Specialist: Managing online presence and campaigns to engage potential tourists through digital platforms.

Event Management:

• Event Planner: Specialising in organising and managing large-scale events, such as festivals, conferences, and cultural events that attract tourists.
• Convention Services Manager: Working in hotels or convention centres to coordinate large meetings and events, ensuring all details are meticulously planned.

Academic and Training Roles:

• Lecturer/Instructor: Teaching tourism-related subjects at universities or colleges, sharing industry knowledge and experiences with students.
• Training and Development Manager: Developing and delivering training programs for tourism professionals to enhance their skills and knowledge.

Entrepreneurship:

• Travel Agency Owner: Start your travel agency by specialising in niche markets such as ecotourism, adventure travel, or luxury tourism.
• Tour Operator: Creating and selling travel packages, offering unique experiences to tourists.

Sustainable Tourism Roles:

• Ecotourism Specialist: Focusing on tourism that conserves the environment and benefits local communities, often working with conservation organisations or NGOs.

 Sustainability Coordinator: Implementing sustainable practices within tourism businesses or destinations, ensuring minimal environmental impact.