Prof. Albert Strydom
Professor
Qualifications: PhD Economics
Professional Background
Albert Strydom has served as Dean of the Faculty of Management Sciences at the Central University of Technology, Free State, since 2009 to 2025.
His research interests focus on tourism and hospitality management and marketing. He has successfully supervised numerous master's and doctoral students and has published extensively in scholarly, peer-reviewed journals.
He also has an established record of leadership involvement within industry and the broader community.
Areas of Expertise
- • Tourism Management
- • Hospitality Management
- • Tourism and Hospitality Marketing
Selected Publications
- • Malan, S.F., Strydom, A.J. & Dzansi, D.Y.D. (2019). Musiconomy: A framework for the socio-economic development of a rural South African context. African Journal of Hospitality, Tourism and Leisure, 8(2), 1-18.
- • Strydom, A.J., Mangope, M. & Henama, U.S. (2019). Making community-based tourism sustainable: Evidence from the Free State Province, South Africa. GeoJournal of Tourism and Geosites, 24(1).
- • Strydom, A.J., Mangope, M. & Henama, U.S. (2018). Lessons learned from successful community-based tourism case studies from the Global South. African Journal of Hospitality, Tourism and Leisure, 7(5), 1-13.
- • Crowther, D., Strydom, A.J. & Dzansi, D.Y.D. (2018). Towards the sustainability of a financially constrained university's Hotel School: Lessons from local and international universities' Hotel Schools. African Journal of Hospitality, Tourism and Leisure, 7(4), 1-30.
- • Strydom, A.J., Mangope, M. & Henama, U.S. (2017). Economic sustainability guidelines for a community-based tourism project: The case of Thabo Mofutsanyane, Free State Province. African Journal of Hospitality, Tourism and Leisure, 6(3), 1-17.
Books and Book Chapters
- • Kokt, D. (ed.) (2013). Chapter: Marketing Your Guest House. ISBN: 978-1-920382-20-9.
- • Tassiopoulos, D. (ed.) (2011). Chapter: Compiling the Business Plan: Marketing Plan. ISBN: 978-0-70217-804-7.
- • Van Lill, D. (ed.) (2006). Chapter: Effective Guest House Marketing. ISBN: 0-620-35985-4.
- • Jordaan, M.J.S. (ed.) (2001). Chapter: Characteristics of the Different Managerial Levels in Tourism and Hospitality. ISBN: 0-620-27749-1.
Conference Proceedings & Presentations
- • Strydom, A.J., Mangope, D. & Henama, U.S. (2019). Case Studies of Successful Community-Based Tourism from the United Kingdom and Australia: Lessons for African Destinations. 9th Advances in Hospitality and Tourism Marketing and Management Conference, Portsmouth, United Kingdom, 9-12 July 2019.
- • Jacobs, H.J. & Strydom, A.J. (2019). Optimising Employability: A Work Integrated Learning Curriculum Approach. 22nd Uddevalla Symposium, Italy, 27-29 June 2019.
- • Van Zyl, M., Strydom, A.J. & Holzbaur, U. (2019). VALU-E: An Educational Game for Entrepreneurship and Sustainability. International Conference on Entrepreneurship Development, Bloemfontein, South Africa, 4-6 April 2019.
- • Crowther, D. & Strydom, A.J. (2018). Towards a Sustainable Financial Management Strategy for Hotel Schools at South African Universities. International Academy of Business and Economics Conference, Munich, Germany, 14-16 June 2018.
- • Kokt, D. & Strydom, A.J. (2015). The Importance of Service Delivery at Festivals in Order to Ensure Sustainability: A South African Case Study. International Tourism Conference, Victoria Falls, Zimbabwe, 14-16 July 2015.
