Professional Background

Ms Relebohile Masoetsa is a Lecturer in Marketing within the Faculty of Management Sciences at the Central University of Technology (CUT), with professional experience spanning both higher education and corporate marketing.

Prior to joining academia, she worked as a Marketing Manager, gaining valuable industry experience in marketing management, digital marketing, brand communication, and business operations. She now applies this practical industry knowledge to enrich her teaching and student engagement at CUT.

Areas of Expertise

• • Digital Marketing
• • Social Media Marketing
• • Marketing Technology
• • Customer Engagement
• • International Marketing