Prof. astrydom Strydom
Strydom Albert

QUALIFICATIONSPhD in Economics
SHORT CV
Albert Strydom is the Dean of the Faculty of Management Sciences at CUT since 2009. His research interest is in tourism and hospitality management and marketing.  He has successfully supervised many postgraduate students on masters and doctoral level and published in various scholarly, peer-reviewed journals.  He has a proven record of involvement in leadership roles in industry and the community.
AREAS OF EXPERTISETourism and hospitality marketing and management
PUBLICATIONS2019
Malan, S.F., Strydom, A.J., and Dzansi, D.Y.D.
Musiconomy: a framework for the socio-economic development of a rural South African context. African Journal of Hospitality, Tourism and Leisure, Vol 8 (2): 1 – 18.
2019
Strydom, A.J., Mangope, M and Henama, U.S.
Making community-based tourism sustainable: evidence from the Free State Province, South Africa.  GeoJournal of Tourism and Geosites, Year X11, Vol 24 (1). 
2018
Strydom, A.J., Mangope, M and Henama, U.S.
Lessons learned from successful community-based tourism case studies from the global south. African Journal of Hospitality, Tourism and Leisure, Vol 7 (5): 1 – 13.
2018
Crowther, D., Strydom, A.J., and Dzansi, D.Y.D.
Towards the sustainability of a financially constrained university’s Hotel School: lessons from local and international universities’ Hotel Schools. African Journal of Hospitality, Tourism and Leisure, Vol 7 (4): 1 – 30.
2017
Strydom, A.J., Mangope, M and Henama, U.S.
Economic sustainability guidelines for a community-based tourism-project: The case of Thabo Mofutsanyane, Free State Province. African Journal of Hospitality, Tourism and Leisure, Vol 6 (3): 1 – 17. 
2014
Kokt, D. and Strydom, A.J.
Reflecting on industry and student expectations for working in the tourism and hospitality industry: a case study.  South African Journal for Research in Sport, Physical Education and Recreation, 36(1): 119-130.
2012
Olivier, E.S. and Strydom, A.J.
Strategies to improve tourism service quality: a case study of the Sol Plaatje Municipal Area.  Journal for New Generation Sciences, 9(1): 95-115.
2011
Kruger, M., Saayman, M. and Strydom, A.J.
First-time versus repeat visitors: the Volksblad Arts Festival.  Acta Academica, 42(4): 91-121.
2010
Haarhoff, R. and Strydom, A.J.
Price perceptions of international visitors to South Africa.  Journal for New Generation Sciences, 8(3): 29-44.
2010
Strydom, A.J. and Venske, E.
Culture as a marketing mechanism for international tourists to South Africa.  Journal for New Generation Sciences, 8(1): 248-271.
2006
Strydom, A.J. Saayman, M and Saayman, A
The economic impact of the Volksblad Arts Festival.  Acta Commercii, 6: 87-98.
2006
Strydom, A.J. and Nel, R.G.
Evaluating Bloemfontein’s image as a tourist destination: a tour operator’s perspective.  SA Journal of Economic and Management Sciences, 9(2): 187-195.
2004
Strydom, A.J.
The introduction of service fees by travel agencies.  SA Journal of Economic and Management Sciences, 7(1): 45 – 57.
1998
Strydom, A.J.
Die rol van plaaslike owerhede in die bevordering van toerisme: ‘n historiese perspektief en toekomsriglyne vir die Vrystaat.  Journal for Contemporary History, 23(1): 127 – 136.
1996
Strydom, A.J. and van der Merwe, W.J.C.
Streektoerismebeplanning in die Vrystaat.  Town and Regional Planning.  No 40, April 1996: 35 – 41.
1995
Strydom, A.J. and Lourens, J.J.
Toerisme en die ekonomie: Die Vrystaat as gevallestudie.  SA Journal of Economic and Management Sciences, vol 16, Winter 1995: 49 – 64.
1994
Van der Merwe, R.B., Pretorius, C.J., Strydom, A.J., and De Vos, T.J.
Botshabelo: Reaksie van ‘n tipiese slaapdorp op veranderende sosio-ekonomiese omstandighede in ‘n “nuwe Suid-Afrika”.  Town and Regional Planning.  No 37, September 1994: 29 – 39.
1993
Strydom, A.J. and Vrey, W.J.H.
Die bedreiging van ‘n dorp se ekonomiese basis vereis pro-aktiewe optrede: Vryheid as gevallestudie.  Town and Regional Planning.  No 34, April 1993: 20 – 25.
1992
Strydom, A.J. and Pretorius, C.J.
Werkskepping in Botshabelo: Fiksie of feit?  Town and Regional Planning.  No 32, April 1992: 23 – 30.
BOOK(S) OR CHAPTER(S) IN BOOK(S)Book
2001
Jordaan, M.J.S. (ed)
Wrote chapter on: “Characteristics of the different managerial levels in tourism and hospitality”.  ISBN: 0-620-27749-1.
Book
2006
Van Lill, D. (ed)
Wrote a chapter on: “Effective guest house marketing”.  ISBN: 0-620-35985-4.
Book
2011
Tassiopoulos, D. (ed) Second edition.
Wrote chapter on: “Compiling the business plan: marketing plan”.  ISBN: 978-0-70217-804-7.
Book
2013
Kokt, D. (ed)
Wrote chapter on: “Marketing your guest house”.  ISBN: 978-1-920382-20-9.
PRESENTED CONFERENCS, SEMINARS, WORKSHOPSPresentations at conferences2019Strydom, A.J., Mangope, D., and Henama, U,S.Case studies of successful community-based tourism from the United Kingdom and Australia: Lessons for African destinations.  9th Advances in Hospitality and Tourism Marketing and Management Conference, Portsmouth, United Kingdom, 9 – 12 July 2019.Presentations at conferences2019Jacobs, H.J., and Strydom, A.J.Optimising employability: A Work Integrated Learning Curriculum Approach.  22nd Uddevalla Symposium, Italy, 27 – 29 June 2019.Presentations at conferences2019Van Zyl, M., Strydom, A.J. and Holzbaur, U.VALU-E: an educational game for entrepreneurship and sustainability. International Conference on Entrepreneurship Development, Bloemfontein, South Africa, 4 – 6 April 2019.Presentations at conferences2018Crowther, D. and Strydom, A.J.Towards a sustainable financial management strategy for Hotel Schools at South African Universities.  International Academy of Business and Economics Conference, Munich, Germany, 14 – 16 June 2018.Presentations at conferences2015Kokt, D. and Strydom, A.J.The importance of service delivery at festivals in order to ensure sustainability: a South African case study.  International Tourism Conference, Victoria Falls, Zimbabwe, 14 – 16 July 2015.Presentations at conferences2013Kokt, D. and Strydom, A.J.Reflecting on student and industry expectations in the tourism and hospitality industry: A South African case study.  International Tourism Conference, Peniche, Portugal, 25 -26 November 2013.Presentations at conferences2011Olivier, E.S. and Strydom, A.J.Strategies to improve tourism service excellence – a South African case study.  International Conference on Tourism, Rhodes, Greece, 25 – 27 April 2011.Presentations at conferences2010Strydom, A.J. and Venske, ECultural tourism as a marketing mechanism for international tourists to South Africa.  International Conference on Sustainable Tourism, November 2010, Nelspruit (Keynote speaker).Presentations at conferences2009Strydom, A.J.The economic impact of special events: A case study of the Volksblad Arts Festival in Bloemfontein.  Sport Mega Events and their Legacies Conference, November 2009, Stellenbosch.Presentations at conferences2006Strydom, A.J.The economic impact of the Volksblad Arts Festival.  International Management Conference, October 2006, University of Johannesburg.Presentations at conferences2005Strydom, A.J.The introduction of service fees by travel agencies: a case study in Bloemfontein.  International conference on: Tourism – vehicle for development, 9 -11 January 2005, University of Sains Malaysia, Malaysia.Presentations at conferences2002Strydom, A.J.Customer service excellence: are you prepared to pay for it?  International Economic and Management Sciences-conference, September 2002, Vaal Triangle Technikon.Presentations at conferences2001Jacobs, H.S. and Strydom, A.J.Adding value to employability of students through co-operative education.  International Economic and Management Sciences-conference, October 2001, Vaal Triangle Technikon.Presentations at conferences1999Strydom, A.J.Strategic tourism planning issues.  National conference on Economics, Business Economics and Manpower, 1999, Vista University, Port Elizabeth.Presentations at conferences1997Esterhuizen, H.L. and Strydom, A.J.The intrinsic value of co-operative education for students in Language Practice and Tourism.  World Conference on Co-operative Education, 1997, Cape Town.Presentations at conferences1996Strydom, A.J.Toerismebeplanning in die Vrystaat.  Keynote speaker at provincial conference of South African Chamber of Commerce, Ladybrand, 26 April 1996.Presentations at conferences1996Strydom, A.J.Strategic tourism planning in the Free State Province.  International conference on Tourism: Balancing the economy and the ecology, January 1996, Potchefstroom University for Christian Higher Education.Presentations at conferences1995Strydom, A.J.A strategic plan for the effective utilization of regional tourism potential: a case study of the Free State.  National conference on Economics, Business Economics and Manpower, 1995, Management School, University of Stellenbosch.Presentations at conferences1994Strydom, A.J.Tourism and the economy: The Free State as case study.  National conference of the Economic Society of South Africa, 1994, RAU.Presentations at conferences1994Strydom, A.J.’n Strategiese plan vir die effektiewe benutting van die toerismepotensiaal van die Oranje-Vrystaat – Toeligting.  Paper delivered during Tourism Conference organized by the Tourism Association: Free State (TAFS), Bloemfontein, 5 March 1994.Presentations at conferences1993Strydom, A.J.Elemente van ‘n strategiese besigheidsplan – met spesifieke verwysing na die toeristebedryf in Noord-Kaapland.  Paper delivered at a conference of the Regional Development Advisory Committee for Development Region B (Northern Cape), 1993, Kimberley.Other significant conference outputs2006Strydom, A.J.The economic impact of the Volksblad Arts Festival.  Research seminar of Faculty of Management, 20 October 2006.Other significant conference outputs2001Strydom, A.J.Die veranderende rol van die dosent as fasiliteerder – die implikasies.  Research paper delivered at Quality Assurance workshop, Technikon Free State, 18 June 2001.Other significant conference outputs2000Jacobs, H.S. and Strydom, A.J.Adding value to employability of students through co-operative education.  Research seminar of Faculty of Management, Technikon Free State, 10 November 2000.
Other significant conference outputs1999Strydom, A.J.Die rol van plaaslike owerhede in die bevordering van toerisme.  Research seminar of Faculty of Management, 12 August 1999.
EXTERNAL PROFILEGo to ResearchGate

Contact Us
  • Strydom Albert
  • Tel: +27 (0)51 507 3200
  • astrydom@cut.ac.za