N. Dip. / B. Tech.: Marketing

Admission Requirements

National Senior Certificate or an equivalent qualification

Prerequisites	Selection
A pass in one of the following subjects on SG is recommended: Accounting, Business Economics and Mathematics	27 points or more on the CUT scale. If prospective students have a score of lower than 27 points and above 22, the prospective student can be referred to write a CUT selection test.

Duration of Course

N. Dip.: three years full-time / B. Tech. once the student completed the National Diploma (one year full-time or two years part-time)

Subjects

First Year	Second Year	Third Year	Fourth Year
Marketing I Personal Selling 1 Business Management 1 Economics 1 End-user Computing English Proficiency	Marketing II or International Marketing II Mercantile Law I Quantitative Techniques I Accounting for Marketers I Consumer Behaviour 1 or International Business Management II	Marketing III or International Marketing III Marketing Research III Afrikaans (Language X) or English (Language X) Advertising and Sales Promotion I Sales Management III or International Finance III Work Integrated learning	Marketing IV Advanced Marketing Finance IV Applied Marketing IV Economics II

 

Upon successful completion of the first three years of study, students are awarded the National Diploma. They then qualify to enrol for a fourth year of study to obtain the B. Tech. qualification.

Recognition of Prior Learning
Dependent on the nature and composition of their existing qualifications, candidates can apply for further undergraduate and postgraduate studies in Marketing. Such learners can either qualify for exemption from a number of subjects or may register for the next level of the course in full. Prospective candidates should contact the identified Instructional Programme Head for more information in this regard.

Remarks
A list of prescribed textbooks for the different programmes is issued on enrolment.

Students may only follow second-, third- or fourth-year levels of study on condition that the first- second- and third-year levels respectively have been completed successfully.

A diploma programme may not be completed in less than 3 years, unless the student has obtained exemption or recognition for at least 4 instructional offerings.  Under such circumstances, the diploma programme may not be completed in less than two years.

Students must participate in all scheduled evaluations.  In case of absence due to an acceptable reason, it is the student's responsibility to arrange with the relevant lecturer and/or examination division for a special evaluation session, otherwise such a student will be penalized. The Evaluation Policy and Procedure Manual gives comprehensive information regarding the evaluation process.

It may be expected of students to attend certain lectures in the evening.
Career Opportunities

Marketer, marketing manager, sales manager, advertising manager, marketing researcher, export agent, export manager, international division of banks.

Enquiries

Dr JJ van der Walt                                              

Tel: +27 51 507 3132

Fax: +27 51 507 3133

E-mail: jvdwalt@cut.ac.za