Qualification & Code
DIPLOMA: MARKETING

 DP_MKT

Campus Duration of Programme Enrolment Option(s) SAQA Credits NQF Level Admission Requirements Selection and/ or interview
Bloemfonteinand Welkom

3 years

Semester 1

372

6

National Senior Certificate or equivalent qualification

Selection

Career Opportunities

Marketer, marketing manager, sales manager, advertising manager, marketing researcher, export agent, export manager, employee in the international division of a bank.

Remarks

A re-curriculated version, the Diploma Marketing Management, was implemented for first-year students in 2017.  Only students who repeat subjects of the National Diploma Marketing Management will be allowed to continue with the old programme as the qualification has been phased out.

Prerequisites

A student may only follow the second and third subject level on condition that the first- and second-year level respectively has been successfully completed.

Academic Literacy and Communication Studies requires the successful completion of two instructional offerings, A and B in this specific order.

No student will be allowed to graduate without completing the Academic Literacy and Communication Studies programme.

No student will be allowed to graduate without completing Information Literacy (PIM5011).

BMI115C and BMI125C are prerequisites for INB215E and INB225E.

MRK115C and MRK125C are prerequisites for MRK215E and MRK225E (1st year for 2nd year).

MRK215E and MRK225E are prerequisites for MRK316E and MRK326E (2nd year for 3rd year).

MRK215E is a prerequisite for MRK225E (1st semester for 2nd semester)

MRK115C and MRK125C are prerequisites for IBM215E and IBM225E

IBM215E and IBM225E are prerequisites for IBM316E and IBM326E (1st year for 2nd year) AND

PSE115C and PSE 125C is prerequisites for SMN316E and SMN326E

 

1ST YEAR 1st Semester 2nd Semester Credits
Marketing I

MRK115C

MRK125C

24

Personal Selling

PSE115C

PSE125C

24

Business Management 1

BMI115C

BMI125C

24

Economics I

EKN11EB

EKN12EB

24

Academic Literacy and Communication Studies

LCS5011

LCS5012

12

Mathematics for Business

MFB122

6

Digital Literacy

DLC5012

6

Personal Information Management

PIM5011

PIM5012

0

2ND YEAR 1st Semester 2nd Semester Credits
Marketing 2 or

International Marketing 2

MRK215E

IBM215E

MRK225E

IBM225E

24

Consumer Behaviour 2

or

International Business Management 2

CBE215E

INB215E

CBE225E

INB225E

24

Quantitative Techniques 2

QTH115C

QTH125C

24

Accounting for Marketers 1

ACM115C

ACM125C

24

Mercantile Law

HRG11AB

HRG12AB

24

Work Integrated Learning (WIL) for  Marketing

MKT125W

12

3rd YEAR 1st Semester 2nd Semester Credits
Marketing III or

International Marketing III

MRK316E

IBM316E

MRK326E

IBM326E

24

Sales Management 3 or

International Finance 3

SMN316E

IFN316E

SMN326E

IFN326E

24

Integrated Marketing Communication

IMC316C

IMC326C

24

Marketing Research

MRE316C

MRE326C

24

Work Integrated Learning in Marketing

MKT216W

MKT226W

24

For more information contact: Department of Business Management

Apply to CUT

Updated: 20 April 2018

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